To celebrate her directorial debut with Prada’s new refillable perfume, Emma took part in a shoot for the Autumn/Winter issue of Wonderland magazine, where she graces us with not one but four covers! Our gallery has been updated with the covers and outtakes from the photo session.
Several weeks ago, there was a buzz on Twitter regarding Emma’s whereabouts and how many people had seen her in Spain and France. One of the fans that spotted her in Paris, France, mentioned she seemed to have been filming something – and now we finally know what that was! Prada has unveiled Emma as the face of their new fragrance, called Paradoxe.
Interestingly enough, Prada isn’t owned by Kering, of which Emma is the Chair of the Sustainability Committee of the Board of Directors – I had initially assumed it was, so I had to double check.
Our gallery has been updated with the only promotional image of the fragrance that has been released so far. My apologies for taking quite a while to do it, as my internet provider is in a perpetual war against our fansite’s server, so I’m constantly blocked from accessing it. It seems like they’re all being kind to be today, though, so I’ve taken the opportunity! 😆

The name alone incites intrigue and mystery as it is obviously derived of the word “paradox”, making us but wonder what unique formula they have created this time.
The philosophy behind Paradoxe’s creation can be summed up in two words, “reinvention” and “consolidation”. Prada wants to reintroduce signature notes from a brand new perspective and to find the perfect harmony sensuality and intensity. Evidently, it is not just quality they are after; they have set their eyes on a more innovative approach with Paradoxe.
Top notes: Calabrian Bergamot Heart, Tangerine Essence, Pear Accord
Middle notes: Neroli Essence and Neroli Bud Essence, Tunisian Orange Flower Heart Absolute Blossom, Jasmine Sambac Absolute
Base notes: Amber Accord (Ambrofix™), Laos Benzoin Resinoid, Madagascar Premium Bourbon Vanilla Infusion, White Musk Accord (Serenolide™)
To achieve this, Prada focused on the composition of notes in this fragrance to strike an equal balance between the floral and ambery notes that are often associated with femininity and the dominating presence of Neroli bud extraction, capturing the flower’s fullest dimension. This will be Prada’s first-time attempt at Neroli bud extraction.
The house aims at reinventing sensuality with the release of Paradoxe thanks to Ambrofix, a bio-converted amber, which will intensify this sense of warmth. Speaking of intensity, Prada revealed that a new revolutionary musk molecule, the Serenolide, will be used in the composition and it is promised to guarantee an intense yet subtle, comfortable, and easily noticeable trail.
The house selected the charismatic and ever so popular, Emma Watson of Harry Potter fame, to be the face of the campaign.
Paradoxe will arrive in an intriguingly shaped glass bottle. The bottle is shaped like a tilted triangle more reminiscent of an arrow-head with black cap that is similarly tilted, giving this asymmetric-looking bottle a sense of wonder and beguilement rarely seen in today’s designs.
The new Prada Paradoxe will be available on the official website starting from 26 august in three bottle sizes 30ml, 50ml, 90ml and 100 ml Refillable bottle Eau de Parfum.
Emma was seated at the front row during the Schiaparelli Fashion Show in Paris earlier today, the opener of Paris Couture Week. If you’re interested in the event itself, WWD has a review of the show and a brief explanation of what it represents.
Our gallery has been updated with images of Emma at the event.





Seeing as we don’t have actual news these days, we’ve decided to take some time and go through our photo gallery to see what updates we might have missed through the years. We’ve had this fansite for so long that sometimes we let things slip through the cracks, which is definitely the case here – we noticed there were several old events that Emma attended missing, and pictures we had been seeing around for years and probably assumed had been added already. Well, now they have!
Please bear in mind that the quality of some of these is… questionable. But they’re old, so the likelihood of finding better versions isn’t great. It’s just sweet to see little Emma’s style back in those days, and how much fun she seemed to be having while promoting Harry Potter!




