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Archive for the ‘Style & Beauty’ Category
Gabby   —   Campaigns Style & Beauty

Several weeks ago, there was a buzz on Twitter regarding Emma’s whereabouts and how many people had seen her in Spain and France. One of the fans that spotted her in Paris, France, mentioned she seemed to have been filming something – and now we finally know what that was! Prada has unveiled Emma as the face of their new fragrance, called Paradoxe.

Interestingly enough, Prada isn’t owned by Kering, of which Emma is the Chair of the Sustainability Committee of the Board of Directors – I had initially assumed it was, so I had to double check.

Our gallery has been updated with the only promotional image of the fragrance that has been released so far. My apologies for taking quite a while to do it, as my internet provider is in a perpetual war against our fansite’s server, so I’m constantly blocked from accessing it. It seems like they’re all being kind to be today, though, so I’ve taken the opportunity! 😆

The name alone incites intrigue and mystery as it is obviously derived of the word “paradox”, making us but wonder what unique formula they have created this time.

The philosophy behind Paradoxe’s creation can be summed up in two words, “reinvention” and “consolidation”. Prada wants to reintroduce signature notes from a brand new perspective and to find the perfect harmony sensuality and intensity. Evidently, it is not just quality they are after; they have set their eyes on a more innovative approach with Paradoxe.

Top notes: Calabrian Bergamot Heart, Tangerine Essence, Pear Accord

Middle notes: Neroli Essence and Neroli Bud Essence, Tunisian Orange Flower Heart Absolute Blossom, Jasmine Sambac Absolute

Base notes: Amber Accord (Ambrofix™), Laos Benzoin Resinoid, Madagascar Premium Bourbon Vanilla Infusion, White Musk Accord (Serenolide™)

To achieve this, Prada focused on the composition of notes in this fragrance to strike an equal balance between the floral and ambery notes that are often associated with femininity and the dominating presence of Neroli bud extraction, capturing the flower’s fullest dimension. This will be Prada’s first-time attempt at Neroli bud extraction.

The house aims at reinventing sensuality with the release of Paradoxe thanks to Ambrofix, a bio-converted amber, which will intensify this sense of warmth. Speaking of intensity, Prada revealed that a new revolutionary musk molecule, the Serenolide, will be used in the composition and it is promised to guarantee an intense yet subtle, comfortable, and easily noticeable trail.

The house selected the charismatic and ever so popular, Emma Watson of Harry Potter fame, to be the face of the campaign.

Paradoxe will arrive in an intriguingly shaped glass bottle. The bottle is shaped like a tilted triangle more reminiscent of an arrow-head with black cap that is similarly tilted, giving this asymmetric-looking bottle a sense of wonder and beguilement rarely seen in today’s designs.

The new Prada Paradoxe will be available on the official website starting from 26 august in three bottle sizes 30ml, 50ml, 90ml and 100 ml Refillable bottle Eau de Parfum.

Neide   —   Style & Beauty Time Turner

Hello Emma fans, we hope you are all safe! With the lack of news due to the pandemic, we thought it could be a good idea to make a fun post about the MET Gala! For those of you who don’t know, the MET Gala is an annual fundraising gala for the benefit of the Metropolitan Museum of Art’s Costume Institute in New York City. It’s kind of a big thing in the United States, and Emma has attended the big event three times now. This year’s gala would be happening today, but, given everything that is happening, it has been delayed. For that reason, we thought of pulling a Hermione Granger and using our time turner, traveling to the past and looking back at Emma’s looks!

“American Woman: Fashioning A National Identity” Costume Institute Gala

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The first time Emma attended the MET Gala was in 2010, looking extremely beautiful in a white custom-made Burberry dress. She was joined by Burberry Chief Creative Officer Christopher Bailey. 2010 was the year when Burberry shined, as they not only styled Emma, but also many other celebrities such as Rosie Huntington Whiteley, Claire Danes, Hugh Dancy and Daniel Craig.

As for the theme? “The exhibition explores developing perceptions of the modern American woman from the 1890s to the 1940s, and how they have affected the way American women are seen today. Focusing on archetypes of American femininity through dress, the exhibition reveals how the American woman initiated style revolutions that mirrored her social, political, and sartorial emancipation.”

“PUNK: Chaos To Couture” Costume Institute Gala

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She made TIME Style “Stand Out Looks” list at 2013‘s gala, wearing a cutout, mid-driff-baring Prabal Gurung black dress. A simple nod to the PUNK theme, a look that was just very Emma due to its sophistication. It was a riské move, but one that made her stand out (and we say that in a good way)! We should also note her hair and make-up: slicked back and low-key. All the focus was on her beautiful gown.

As for the theme?PUNK: Chaos to Couture examines punk’s impact on high fashion from the movement’s birth in the early 1970s through its continuing influence today. Featuring approximately one hundred designs for men and women, the exhibition includes original punk garments and recent, directional fashion to illustrate how haute couture and ready-to-wear borrow punk’s visual symbols.”

“Manus X Machina: Fashion In An Age Of Technology” Costume Institute Gala

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Queen of the Ball! Emma made sure to not disappoint with her look for the 2016 edition of MET Gala, named one of the best in various publications such as W, TIME, and Glamour (that also made an honorable mention to her 2013 Prabal Gurung gown). Emma stole the night in a pants-dress combo black-and-white by Calvin Klein, with a little twist: the outfit was made out of recycled plastic bottles! She posed with actresses Lupita Nyong’o and Margot Robbie, who were also wearing gowns made out of sustainable elements. Emma shared on her Official Facebook Page some words on her collaboration with Calvin Klein and Eco Age, as you can read below:

Thank you Calvin Klein & Eco Age for collaborating with me and creating the most amazing gown. I am proud to say it is truly sustainable and represents a connection between myself and all the people in the supply chain who played a role in creating it.

The body of the gown is crafted from three different fabrics, all woven from yarns made from recycled plastic bottles (!). Plastic is one of the biggest pollutants on the planet. Being able to re-purpose this waste and incorporate it into my gown for the ‪#‎MetGala‬ proves the power that creativity, technology and fashion can have by working together.

Each and every part of this beautiful gown has been produced with sustainability in mind, even the components that you can’t see. The zippers on the gown are made from recycled materials and the inner bustier has been crafted from organic cotton. Conventional cotton is one of the highest impact crops, using more chemicals than any other crop in the world. Organic cotton on the other hand, is grown without the use of the most harmful chemicals and is therefore better for the environment and people working with cotton. The organic silk used in the lining of my gown is certified to a standard that guarantees the highest environmental and social standards throughout production. It is my intention to re-purpose elements of the gown for future use. The trousers can be worn on their own, as can the bustier, the train can be used for a future red carpet look… I’m looking forward to experimenting with this. Truly beautiful things should be worn again and again and again. ‪#‎30wears‬

As for the theme? “With more than 170 ensembles dating from the early 20th century to the present, the exhibition addresses the founding of the haute couture in the 19th century, when the sewing machine was invented, and the emergence of a distinction between the hand (manus) and the machine (machina) at the onset of mass production. It explores this ongoing dichotomy, in which hand and machine are presented as discordant tools in the creative process, and questions the relationship and distinction between haute couture and ready-to-wear.”

Following our post about Miss Watson’s beauty secrets, we now have another article on her style! This time brought to us by Coveteur, and again we’re gifted with some stunning new photos of Emma. The main article can be found below, the new photos in our gallery – and make sure to head over to the original source through this link for all the photos from her closet. Enjoy!

FYI: We are currently changing the size of all the thumbnails in the gallery, so for the next hour or two they will look a bit stretched. The photos are still viewable, and everything will look perfect later tonight! The main site here might also look a bit off, as we are in the middle of changing our layout… Stay tuned for our brand new look!

COVETEUR | The “Beauty & the Beast” lead gets real(istic) about finding designers on Instagram and how that impulse fast-fashion buy is destroying the planet.

By: Meagan Wilson
Styling: Meagan Wilson
Photography: Jake Rosenberg
Here’s a fun game to play: we talk sustainable fashion, and you try to stay awake through to the end of the sentence. Still there?

We’re kidding, of course. But we’d be lying if we said that for too long, conscious fashion has had a reputation for being not just a snooze, but something best paired with patchouli—the furthest possible thing from what you think of when it comes to mega-wattage red carpets or Parisian ateliers.

Despite the leaps and bounds that’ve been made, making not just the urgency of sustainable dressing clear, but making it look good, is a challenge all too familiar to Emma Watson. “I’ve wanted to move away from calling anything ‘green,’ ‘eco,’ or ‘sustainable,’” Watson explained as we had our way with the contents of her closet during a recent trip to London. “Because those words are very non-descriptive in most ways! It’s very difficult to know what they actually mean.”

While the actor’s been a vocal proponent of conscious dressing for years, she knows part of the power of her platform lies in not just telling, but showing. Enter @the_press_tour, the dedicated Instagram account behind her (scrupulously certified c/o EcoAge) sustainable wardrobe for her ongoing Beauty & the Beast publicity blitz. There’s shot after shot of Watson in far-flung, glamorous locales, from Paris to Shanghai, all with the requisite wardrobe to match. And while the glitzy images might be what draw thousands in, what separates Watson’s recent appearances is the captions that accompany them, like the one detailing how the powder blue Emilia Wickstead princess gown happens to be made from recycled fabrics and by an all-female team, or the Louis Vuitton dress made from recycled polyester created from plastic bottles.

Before it all went down, we got a sneak peek into the heavy lifting that’s gone into Watson’s recent efforts in London. After all, what better time than your turn as the lead in a looong-anticipated blockbuster live-action Disney film to really walk the proverbial walk and make some noise about something you really believe in?

Into The Gloss just shared an article where Emma reveals all about her beauty routine! It’s a good read, and it came with two gorgeous photos of our Belle, photographed by Olivia Richardson in London on December 16, 2016. You can read her article below (and check out the original source for some beautiful photos of the products), and the new photos are in our gallery!

INTO THE GLOSS | “There’s something about looking into someone else’s makeup bag—it’s such an intimate glimpse into their personality somehow. When I was a kid and working on Harry Potter, I would always ask the makeup artists, or just anyone, ‘Can I see your makeup bag?’ I loved exploring that way. And my other favorite thing was, while I was having my hair and makeup done, to clean and organize people’s makeup bags. So I would sit there and clean every product and put it all back together again. Anyway, it’s been a passion of mine for a long time. Recently I’ve become super interested in sustainability and transparency and understanding what I’m putting on my face and on my body. It’s been a fun little mission to see how far I can go with it… Can I create a completely sustainable wardrobe? Can I dress sustainably on the red carpet? Can I put together a hair and makeup look with completely organic products? I needed to figure out if it was achievable or not. You can’t talk the talk if you don’t walk the walk. So that’s what I’ve been discovering over the past couple of years.

At first, I didn’t really know the answer. I was doing all this research and came across Content, a cute little shop on the Marylebone High Street. Every week, I would go back and try something different, until one of the girls who works there asked if I wanted to meet Imelda Burke, who runs the store. So I went for lunch with Imelda and we became really close friends. Now I’m lucky enough to be able to text her and ask about any product I find—if she knows if it’s organic or natural or clean and all that. She actually just came out with her own book, which is amazing because she’s just done an insane amount of research. The other way I find out about a lot of my products is on Instagram. I just keep a beady eye out really… I’m like a magpie running around trying out new products. Most of my routine keeps to an 80/20 philosophy because it’s very difficult to be a complete purist, especially when working in the film industry. You can end up driving yourself a bit mad and make it more stressful than it should be. Sometimes you just need a mascara to be waterproof and that’s OK.

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