On February 19 2017, Emma Watson and her team created a instagram titled The Press Tour. With the purpose of informing fans of the outfits Emma wore while promoting her upcoming movies, while also showing the cutest behind the scenes photos, the instagram account was a success and has currently over +500k followers! Through this page, we take you to every post from the instagram dedicated to Emma’s fashion choices during the press tour of each movie she promoted this year, informing you of the events she attended while wearing said clothing. You will also find other sections in the page, in which we highlight certain events, photoshoots and more!
The magic behind the Press Tour 💚
Emma challenged herself to wear the most sustainable fashion possible on the Beauty and the Beast press tour. Emma and her team approached brands, from all price points, to learn about the way they do business and create their products. Brands were selected, each completing a sustainability review based on 8 values important to Emma: Fair, Sustainable, Transparent, Recycled, Artisanal, Organic, Charitable, Cruelty Free. Eco-Age verified every product, highlighting best practices, helping source sustainable alternatives, and giving brands that didn’t pass ways to improve. Eco-Age approves pieces loaned or bought for Emma to wear, and the beautiful stories behind the pieces were highlighted on @The_Press_Tour.