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Posts Tagged ‘paradoxe’
Gabby   —   Campaigns Style & Beauty

Several weeks ago, there was a buzz on Twitter regarding Emma’s whereabouts and how many people had seen her in Spain and France. One of the fans that spotted her in Paris, France, mentioned she seemed to have been filming something – and now we finally know what that was! Prada has unveiled Emma as the face of their new fragrance, called Paradoxe.

Interestingly enough, Prada isn’t owned by Kering, of which Emma is the Chair of the Sustainability Committee of the Board of Directors – I had initially assumed it was, so I had to double check.

Our gallery has been updated with the only promotional image of the fragrance that has been released so far. My apologies for taking quite a while to do it, as my internet provider is in a perpetual war against our fansite’s server, so I’m constantly blocked from accessing it. It seems like they’re all being kind to be today, though, so I’ve taken the opportunity! 😆

The name alone incites intrigue and mystery as it is obviously derived of the word “paradox”, making us but wonder what unique formula they have created this time.

The philosophy behind Paradoxe’s creation can be summed up in two words, “reinvention” and “consolidation”. Prada wants to reintroduce signature notes from a brand new perspective and to find the perfect harmony sensuality and intensity. Evidently, it is not just quality they are after; they have set their eyes on a more innovative approach with Paradoxe.

Top notes: Calabrian Bergamot Heart, Tangerine Essence, Pear Accord

Middle notes: Neroli Essence and Neroli Bud Essence, Tunisian Orange Flower Heart Absolute Blossom, Jasmine Sambac Absolute

Base notes: Amber Accord (Ambrofix™), Laos Benzoin Resinoid, Madagascar Premium Bourbon Vanilla Infusion, White Musk Accord (Serenolide™)

To achieve this, Prada focused on the composition of notes in this fragrance to strike an equal balance between the floral and ambery notes that are often associated with femininity and the dominating presence of Neroli bud extraction, capturing the flower’s fullest dimension. This will be Prada’s first-time attempt at Neroli bud extraction.

The house aims at reinventing sensuality with the release of Paradoxe thanks to Ambrofix, a bio-converted amber, which will intensify this sense of warmth. Speaking of intensity, Prada revealed that a new revolutionary musk molecule, the Serenolide, will be used in the composition and it is promised to guarantee an intense yet subtle, comfortable, and easily noticeable trail.

The house selected the charismatic and ever so popular, Emma Watson of Harry Potter fame, to be the face of the campaign.

Paradoxe will arrive in an intriguingly shaped glass bottle. The bottle is shaped like a tilted triangle more reminiscent of an arrow-head with black cap that is similarly tilted, giving this asymmetric-looking bottle a sense of wonder and beguilement rarely seen in today’s designs.

The new Prada Paradoxe will be available on the official website starting from 26 august in three bottle sizes 30ml, 50ml, 90ml and 100 ml Refillable bottle Eau de Parfum.