So! I was out on a stroll the other day, and saw this massive poster of Emma on the window of at a perfume store. I immediately knew it was a Paradoxe ad, and yet… I had never seen it? I forgot it for a few days, and it came to me while checking for updates this evening, so here we are. It turns out Prada released another Paradoxe fragrance earlier this year, called Paradoxe Radical Essence, which follows the same sustainable idea of the original one, but has a floral scent. They’ve been sharing promotional images of Emma on Instagram since then, and we’ve uploaded them to our photo gallery today.



