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May 2, 2011 - ‘Potter’ star Watson denies Brown bullying claims

Emma Watson, the British actress who plays Hermione Granger in the “Harry Potter” series, on Friday denied reports she was bullied out of Brown University — an assertion backed up by fellow students who said that, if anything, she was shielded from being singled out.

Watson said she is not sure what her plans are for the fall semester, the beginning of her third year. Like many of her “fellow Brown students,” she wrote on her website, she is considering studying abroad.

“The reason I took a semester off from Brown had nothing to do with bullying,” Watson wrote. “I have never been bullied in my life and certainly never at Brown.”

Brown has not commented on media reports this month citing an anonymous Brown “insider” who claimed Watson was bullied out of school.

A New York Daily News article posted online April 21 claimed that when Watson responded correctly to questions in class, her classmates would shout, “Three points for Gryffindor!” — a reference to the “Harry Potter” films, in which students’ dormitory houses are awarded points for questions they answer correctly. Watson’s character lives in Gryffindor.

“This ’10 points to Gryffindor’ incident never even happened,” wrote Watson, who has denied that rumor before. “Accusing Brown students of something as serious as bullying and this causing me to leave seems beyond unfair.”

The rumor that a student had once exclaimed “10 points for Gryffindor” after Watson answered a question correctly became widespread on campus in spring 2010, the semester during which it was alleged to have happened, according to several current and recent Brown students interviewed by The Associated Press.

But, they said, it was viewed as part of Brown folklore, and students were, if anything, protective of Watson.

“We try to take care of our own at Brown, and I think we try to make sure she feels like anybody else,” said Megan Estes, a third-year student who said she doesn’t know Watson but worked on the production of a campus theater production in which the “Harry Potter” star acted.

Apart from the Gryffindor comment, there was little sense on campus that Brown students heckled or antagonized Watson, said Estes and other students.

In class, students were respectful of Watson, said Bianca Dahl, a visiting professor who teaches a course on global humanitarian aid that Watson attended briefly at the start of the spring 2010 semester.

“There was an awareness of her, but in a protective way,” Dahl said. “I can’t fathom that faculty or students would allow bullying to happen.”

Some students went so far as to approach Dahl to caution her that the actress was taking the course after she made reference in lectures to the “Harry Potter” books and to a humanitarian fashion line created by U2 singer Bono, she said. Watson is involved with a similar fashion line.

Allison Zimmer, who graduated last year and was an editor on the Brown campus newspaper’s weekly culture magazine during Watson’s freshman year, said she often encountered Watson with friends at Brown’s dining hall, its bookstore and other normal campus locations.

“At the beginning there was a little bit of an aura around her. People would say, ‘Oh, I just had my first Emma Watson spotting.’ But that faded after the first few weeks,” Zimmer said. “It was almost uncool to mention it.”

The newspaper consciously decided to cover Watson as a normal student and not to give her presence extra attention, Zimmer and other current and former editors at the newspaper said.

Watson’s comments Friday come a week after Vanessa Davies, her spokeswoman, told The Associated Press that the actress would transfer to another university in the fall because she “has decided to pursue a different course which sadly Brown does not offer.”

Still, it’s “possible and likely she may return to Brown in her final year,” Davies told the AP.

Davies did not identify the university to which Watson will be transferring, but said it was “affiliated to Brown.” She did not elaborate on what that might mean.

Brown declined to comment on Watson’s plans.

Source: The Associated Press

March 26, 2011 - Emma Watson Interview – TheVine.com.au

With excitement in the international Harry Potter community reaching fever pitch ahead of the July release of part two of Harry Potter & The Deathly Hallows – the last Harry Potter movie everrr – Emma Watson sat down to discuss her time as Hermione Grainger, the making of the final two-parter, and life after Harry.

Can you talk about the scene when Hermione faces Bellatrix, when she writes ‘mudblood’ on your heart. It was really powerful.

Thank you very much. It was very weirdly affecting to do that scene. It was quite horrible. I think Helena said to me afterwards, she was like, ‘I really didn’t enjoy doing that.’ [Laughs] And she usually gets very into all of that kind of evil stuff, but I think she felt quite uncomfortable.

But, actually, the ‘mudblood’ idea wasn’t something that was written in the script. It’s something that Helena and I came up with, because I was like, ‘Well, if she’s just kind of doing a spell on me, I can make it look like it’s painful, but I think it would be really powerful to have something that the audience can actually like physically see.’ So, the ‘mudblood’ we came up with. We all sat designing what Bellatrix’s handwriting would look like for like 40 minutes and we were like, ‘Well, we think that’s what she would write like.’ So, yeah, we had a lot of fun with it.

You had said at the time that when you guys did that, the cast and crew and everyone felt very awkward, because it felt so real.

Everyone did feel very awkward. It was funny. Carlota, who is my great friend and who did my hair and makeup for the whole movie, she bolted for the door. She really wanted to come in and save me. And so I did one take and David let the camera roll for like two minutes and just sort of just left me there screaming. [Laughs] So, when I looked at the edit I was like, ‘Wow, fair enough.’ You can’t have two minutes of me screaming, but I did that a lot longer than was actually shown. But, no, I think it was quite disturbing for the crew, which I was pleased about, obviously, because it showed I was doing a good job. But I think it wasn’t a fun day for everyone on set.

Is that the hardest thing you’ve had?

Actually, weirdly, I have been thinking about it for months, so when I finally came to it, I’d built up all this stuff that I wanted to exorcise and it was like an out-of-body experience. It’s really weird. I just kind of did it. And David was like, ‘Okay, great, we’re done here.’

Is there any particular scene in any of the films that you would like to go back and reshoot, even as a different character?

Ooh, that’s interesting. I actually had a really good time playing the evil Hermione in Ron’s vision, so I’d quite like to go back and play a bad guy for once. I think that would be fun.

Dan commented in the BBC that apparently you’re quite a fiery kisser.

So I hear. Journalists keep bringing this up with me and I don’t really know what to say. I think for the scene, obviously it had to be something that would disturb Ron, that would make him really jealous and that would make him upset. So, I think the kiss had to be passionate from Hermione’s end. As for whether I, myself, am like an ‘animal,’ I guess I should just take it as a compliment? [Laughs] He said, ‘No, no, no. I gave you a ten for kissing.’ I was like, ‘Alright, alright, well as long as it’s positive I guess that’s fine.’ [Laughs]

You seem to take the media stuff in stride.

It’s experience. I’m twenty years old now and I was nine, ten when I went into my first press conference, so you just get used to it. It takes too much emotional energy to get upset every time something’s written that you don’t want to see. You just have to let it go. I would be a crazy person.

Did you realize that early on?

It took me a while to figure that one out, actually. I mean, I would be lying if I said I didn’t still get upset. I do still get upset. But I don’t care quite so much, which is good. I mean, I still get misquoted all the time. And there’s so much information out there about me you think it would be very easy to check facts, but…

How has the experience been going to Brown and living in America? Do you feel sort of American now or are you still like the English person?

It’s really weird, actually. It has become a second home to me and I do really love it. I’m very happy. I could very easily see myself spreading my time between New York and London.

Why did you choose to go to the States over a university here? I’m sure you could get in anywhere.

For a number of reasons. A friend of mine went over to university in the States and when he was telling me about the fact that he was able to study more than one subject at a time and that it was much more open and broad, that really appealed to me. And then also I’m much more anonymous in the States and I needed a change. I needed a fresh start, somewhere where I could go and feel like I could really reinvent myself. And that’s what Brown has been for me.

So would you still think of an acting career or is it still up in the air for you?

No, definitely, and this film’s given me a lot of confidence. I just did a movie called My Week with Marilyn, which is a Weinstein production with Eddie Redmayne and Michelle Williams and that went really well. And, no, I think I will keep acting. I think I’d like to make maybe one movie a year or something, especially until I’m done with Brown, definitely. Because it’s really hard. It’s really exhausting trying to juggle the two. It takes a lot.

How do you juggle school and working on movies?

You just have to be really organized with your time. And I tell professors in advance that I have to leave for this period of time and I hope they’ll understand. And I have to work hard to earn that kind of trust and respect that they allow me to do that. I have to show them that I’m a hard worker and that I take my studies seriously because otherwise they wouldn’t let me do it. So, at the beginning of the semester, it’s all about getting good grades so that they’re like, [Laughs] ‘Okay, you can go up and do whatever it is you have to do.’

Can you talk a little bit about your dance sequence with Dan? Is he a naturally gifted dancer or did you have to show him some moves?

As much as I love Dan, he’s not a naturally gifted dancer. [Laughs] I think he knows, but it was perfect for the scene. It wasn’t meant to look perfect. It was meant to look silly and spontaneous.

You were good.

Thanks. [Laughs] I love to dance.

This movie really gives all of you a chance to really act. What does David Yates bring to that?

The thing about working with David Yates is that you always hear this word, “truth” and finding the truth and being honest and real. He really hates anything false; he wants it to be from the heart. And so I think that made me a better actress. Especially at the very beginning; I felt I was playing such a character and when I was playing Hermione I could really put on this act and become this kind of big personality and use that to avoid being as truthful. And then he just said, ‘Just do it from here. Just forget all of that stuff. Just be honest.’ That’s what I tried to do. And I think it made a difference.

Your character spends most of this film dressed very contemporary. Was that a different experience from previous films?

You know what? It was so nice not having the whole infrastructure of having the castle and the school year. I mean, as much as it’s been amazing to work with this older talent, it can become quite stilted having all of these barriers in place. It’s just nice for it just to be the three of us and it to be about us and what we could give. And, yeah, I loved that.

Which of all the scenes with Ron and Hermione was your favorite to film?

In Part 2, we go off on this little adventure together to destroy the horcrux. And it’s kind of like a comedy act because it’s the first time you see Hermione and Ron in tune. We’re usually so offbeat. We’re always going to miss each other and we kind of clash. And then, in this one scene, we’re this real team and it’s so funny and we’re both so into it. There are just a couple of really funny comedy moments and I just really enjoyed them. Rupert’s a great comedic actor and so we had a really good time just really bringing the humor out of everything that we could.

Was it a challenge for you to do the scene where Hermione is saying goodbye to her parents?

It was a challenge. I don’t want to get too heavy, but being from a family that’s been split up, I know what it’s like to walk away and coming in between two different families. It’s hard. So, I guess I used some of that.

Well done.

Thank you.

When we see baby pictures of Hermione, was that photo editing or are they actually your baby pictures?

No, they were actually my baby pictures. [Laughs] There’s one with me with my favorite thing. I had this towel with bunny rabbit ears on it. And there’s a picture of that, which I didn’t know which ones they were going to use. They just asked my dad if they could have some pictures of me when I was a kid. And he handed some over. So, it’s very weird seeing those real pictures mished in with these fake parents. Weird.

How are you feeling now that the films are coming to a close? Are you nostalgic?

That question never gets clearer or easier really to answer. It’s hard for me to answer because I still don’t really know how I feel about it. I’m still processing it. So, to give you an answer is actually quite hard. I have days where I feel relieved and I have days where I feel very sad. And I have days where I’m like, ‘I’m so excited.’ Because this just took up my life, all of my time; my life revolved around Harry Potter. That was the focal point of my existence. And it’s exciting now that I have this time, I can accept other things. I mean, I know the grass is always greener, but there were moments when I was making this when I was like, ‘God, I wish I could go and do that.’ Or something would come up and now I have time to go and do different things. So, it’s exciting too. I swing kind of like a pendulum back and forth between all these different emotions.

Do you still keep little pieces of paper with dialog changes on it?

Well, actually, by the end, Dan, Rup and I would rewrite our dialog just because I would read something and I would immediately say, ‘She wouldn’t say that. She wouldn’t say that.’ And, luckily enough, having played her for 10 years, Steve Kloves and David trusted in me enough, I guess to say, to give me the freedom to really do that, which was nice. I don’t think I’ll ever have that chance again, so it was nice.

Was it kind of awkward to do the kissing scenes since these guys are almost like your brothers at this point.

Yeah, it was horrible. I mean, [Laughs] really horrible. I felt incredibly awkward. It looked good. I mean, we somehow managed to make it look realistic. So, I was proud of myself that I managed to power through and be professional. So that was good.

This movie really takes its time with the characters, did you find that different?

Yeah, I know exactly what you mean. There were times when I felt like I was being sped through my lines a bit, like, ‘We’ve got so much to fit in. Can you talk faster please?’ [Laughs] And I would be like, ‘Oh.’ So, it was nice to luxuriate and feel like I had space. You are right about that timing thing. It was [hard work], but the lovely thing about doing two back-to-back was that we picked up a kind of momentum and a kind of rhythm and we were really into the work and very in our characters. There was a real fluidity to what we were doing. So, I think it made a really good movie. Because the biggest problem we have on Potter is that we have so many special effects and we have animals and hundreds of actors and this huge cast—I can feel that hovering over my shoulder.

It just gets so slow, and for us, as actors, the biggest challenge is keeping each take fresh and real and new, because when it’s moving that slow and you’ve been hanging around in the trailer for three hours and you’ve done it for like the seventh time, it’s really hard to bring something fresh. So, it was really nice to have that momentum and the kind of chaos of trying to shoot two in one time.

Source: TheVine.com.au

Emma Watson – Remix Magazine

For the last decade Emma Watson has played the demure, diligent Hermione Granger in Harry Poter. But now she’s embarking on an exciting new chapter in her life and career.

When Emma Watson stood on Platform 9 3/4, about to board the train to Hogwarts in Harry Potter and the Philosopher’s Stone, she never imagined the journey she was about to setoff on would be so lifechanging. In the ensuing ten years – across seven Harry Potter films – she’s become one of the best-known, most admired stars in a generation, as she’s changed from cute kid to sophisticated starlet. She’s also blossomed professionally, evolving from a wooden amateur to accomplished auteur.

“I think people forget that when we started we were so young – just nine or ten – so we really didn’t know what we were doing,” confesses Emma, blushing as she recalls her first few Harry Potter scenes. “We barely had any acting experience between us and we relied so much on the director to guide us. Sometimes he’d even switch the sound off and, as the camera was rolling, direct us over the take and add the sound in later! We really needed that much guidance.”

Judging by her latest outing in Harry Potter and the Deathly Hallows – the final installment of J.K. Rowling’s beloved series, which has split into separate films – she’s learned her lessons well over the last decade. It’s a stellar performance, reinforcing that not only is Emma now a veteran actress, at just 20, but she’s also a sassy, sexy glamour puss.

That’s been evident with her modeling makeover for Burberry, the quintessentially British fashion house favoured by Kate Moss and Victoria Beckham, featuring Emma alongside her brother, Alex, banished any notion of her as a prim, or proper, as she toyed with playing the vamp. It’s an exprience she foudn liberating.

“Clothing and costumes are a way of becoming someone completely different. I guess that’s what attracted me to the Burberry campaign so much – just being able to express myself in a different way,” she reveals. “I appreciated people seeing me outside of my role as Hermione and seeing other potentials in me. It’s fun playing around with different sides of your personality; it’s a way of expressing yourself, just like being an actress is.”

“It’s why I’ve tried to play different characters in the photoshoots I’ve done recently, so people could hopefully look at me differently,” adds Emma. “I’m aware that it’s hard for audiences to separate me from my character, because I’m so identified with her, but hopefully by doing this like that people will see a different side of me. Also, I had a great time doing it becasue I love clothes and fashion.l And they were certainly much nicer to wear that than the awful woolly jumpers and tartan skirts I had to wear in Harry Potter, which made me look very plain and boring!”

In fact, Emma enjoyed the experience so much that when she was approached by People Tree to deisng a range of clothes, she leapt at the chance – even offering her services for free. Partly, she admits, it’s because they’re an ethical Fair Trade label.

“For me, fashion has always been something that is fun. But I was also excited by the idea of using fashion as a tool to alleviate poverty. I think Fair Trade is so empowering and makes such a huge difference to people,” she explains. “Also, by being involved, I knew that I could help make a difference.”

“I just designed things that I like and would want to wear,” smiles Emma when quizzed about her input. “I just drew on inspiration frm my own wardrobe, my friends and also vintage pieces. I’ve really enjoyed it and I’m planning two more lines for them.”

Emma admits that her appreciation of fashion and how she can influence fans with what she does – and wears – has been a recent revelation.

“It may soudn crazy, but it never really occured to me that people would care about what I was wearing. It really didn’t. It only hit home with the last film,” she confesses. “But now I’m increasingly aware that people really care about what I put on my body. Although I find that a little strange, it’s made me realise that when I’m in the public eye it’s important that I dress because that’s how I’m presenting myself to the rest of the world.”

However, she concedes that growing up in public and the scrutiny that accompanies being sexy, stylish star has been hard to handle. It’s why she tries to keep as low a profile as possible, jealosly guarding her private life.

“It’s been so hard going through the most self conscious time of your life – when you’re changing, your body’s changing and you’re trying to get used to the way your look and feel – while the whole world is watching,” admits Emma, sighing involuntarily. “It’s been pretty harrowing at times, especially as I am so intensely self-critical. That’s why I banned myself from reading everything about myself on the Internet.”

“I guess I just have to stop being daunted, or frustrated, by people’s perception of me,” she shrugs. “There’s nothing I cna do about it – it will change when it changes – so I just have to do what makes me happy and follow my heart and not think about other’s expectations, because it’s so limiting. People put me in a nice little box – they decide who I am and what I should do – but that’s not how it is.”

She admits that the pressure of being in the spotlight and the public’s perceptions of her – are partly why she decided to flee the UK to attended Brown’s University, in America.

“I was so exciting at the thought of going to University there, being away from all the attention back home, meeting people my own age and just being normal for a bit,” Emma enthuses. “It’s turned out to be everything I hoped it would be because I’ve made some great friends – people I really trust.”

“For my 20th birthday, I threw a party for 80 friends from University and we just danced all night. It was great; I had a fantastic time,” she grins. “It was also a good moment for me, because I realised how far I had some: I’d moved country, gone to University and met some really special people. Best of all though was the fact that not a single photographs from that night turned up in the papers, or on the Internet. That meant so much to me, because it proved that the friends I’ve invited are people I can trust. I feel so grateful and happy about that.”

While studying, Emma flitted backwards and forwards between Brown and Britiain to film the two-part, final installment of Harry Potter and the Deathly Hallows. Now that it’s all over, how does she feel?

“Obviously there’s sadness – there were a few tears on the last day – but there’s also a great sense of relief because playing Hermione has been such a big responsibility,” she admits. “Now it’s over, it feels like a massive weight has been lifted off me! It’s such a relief that I can just be myself – be Emma – again.”

“That’s why I cut my hair,” she reveals. “I’d spent more than half my life being somebody else – that their hairstyle – and I wanted to be Emma and have my hair the way I wanted it. I didn’t realise it, a tthe time, but it was actually incredibly symbolic having all this hair cut off that people so identified with Hermione. It felt great – it was very liberating – like I was shedding that old skin and starting a fresh, new chapter!”

As for the future, Emma’s less cut and dry about what’s in store, or what she’ll be doing long-term, although she’s adamant that she’ll always act.

“You know, I’m only 20, so I have no idea what I want [to do] with the rest of my life, or even what I will be doing in say, ten years time. I do have my dreams – a vision of what I’d really like my life to look like – but who knows if that will happen.”

“It’s funny, because a lot of my friends are now gearing up to get a job and relaly push on with their career but I’m at a point where I ned to just stop, have a break and take it easy for a bit. I’m very excited by that, and the prospect of just having some normality in my life.”

“The problem though is I’m a workaholic,” adds Emma, laughing. “I’m hugelt motivated and determined, so you’ve not seen the end of me, just yet! I’m always going to work hard and always want to act. But I’m also going to try and make sure that I have a bit of fun as well!”

Transcribed from the original scans exclusively for i♥watson.net

March 24, 2011 - Alberta Ferretti Talks Working With Emma Watson

Emma Watson—when she’s not busy making Harry Potter flicks, creating mini Internet firestorms by cutting her hair into a Mia Farrow crop, speaking as the face of Lancôme, or attending Brown University—is also a committed environmentalist. After working with People Tree, the English fair-trade fashion company, on a collection for several seasons, Watson branched to debut Pure Threads with designer Alberta Ferretti. (Part of the proceeds from Pure Threads will also benefit People Tree.) The five-piece capsule collection, Ferretti says, is “like a mini wardrobe,” one that consists of two lace dresses, a cotton skirt, a muslin long-sleeved shirt, and a pair of embroidered denim shorts, all made according to principles of eco-friendliness and sustainability. The Pure Threads collection (below) is now on sale at AlbertaFerretti.com. Below, Mrs. Ferretti spoke with Style.com on Watson’s sophisticated style, their collaboration, and her own long-standing environmentalism.

How did you come to work with Emma Watson?
Emma and I have a long relationship that dates back to when I dressed her for the promotion of her first Harry Potter film. Since then, we have been in touch and I was very struck by her collaboration with People Tree. I think she is very serious, intelligent, and extremely talented. She was an obvious choice for me on this project as we share a deep sensibility for the green cause.

How would you describe her style? How did it gel with your own aesthetic?
Emma is a fresh, serene, and intelligent young woman who has a very sophisticated style. She is a young woman who lives life to the full: She is dedicated professionally, involved socially, and is intriguing and cool. We both wanted the collection to be easy to wear and accessible to a wide range of the public. The main inspiration that came directly from Emma was the Jane Birkin mood, typical of London in the late 1970’s, which came when she saw [my] Spring ‘11 collection. However, the collection shows the unmistakable feminine and romantic style of Alberta Ferretti. The two came together in the shared concept of feminine style.

Has ecological fashion been a long-term goal of yours?
Concerns with the environment have always been important to me, and over the years I have been involved in a number of projects. I was born near the sea, I live surrounded by nature, and I am particularly close to the environment and sensitive to ecological problems. The event that made me really think was the Deepwater Horizon oil rig disaster off the American coast last year. As a designer I felt it was important for me to create a line of clothing that would demonstrate my commitment to eco-friendly principles. The materials used for this collection are entirely organic, and every process is environmentally friendly, from the growing of the cotton down to the dyeing of the fabrics.

Source: Style.com

March 14, 2011 - Emma Watson Signs on With Lancôme

Lancôme has signed actress Emma Watson as its latest brand ambassador, confirming a report in the Feb. 15 issue of WWD.

Watson joins Julia Roberts, Penélope Cruz and Kate Winslet as brand ambassadors for the cosmetics company.

In advance of the formal announcement, Watson tweeted about “having a new cosmetics deal” — intended to stoke curiosity before the Monday-morning announcement in Paris.

“Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation,” said Youcef Nabi, president of Lancôme International. “We are delighted by this new collaboration with Emma, who brings a fresh spirit to Lancôme.”

Mario Testino is said to be shooting the ad campaign.

Watson has also been the face of Burberry twice, appearing in the brand’s fall 2009 and spring 2010 campaigns.

The 20-year-old Watson, who recently said she will take a break from her studies at Brown University to focus on acting, is keeping busy: She just worked with Alberta Ferretti to create a “green” capsule collection called Pure Threads by Emma Watson Alberta Ferretti. It was produced with materials and techniques that are environmentally friendly and made in Italy, and will be available exclusively on albertaferretti.com beginning March 21.

Part of the proceeds will be donated to People Tree, a nonprofit organization Watson supports. People Tree collaborates with manufacturers in 15 developing countries and stimulates small companies to produce low-impact clothing.

She also will begin shooting Summit Entertainment’s “The Perks of Being a Wallflower” this summer. The script is based on Stephen Chbosky’s coming-of-age novel centering on the trials and tribulations of a 15-year-old outsider. Logan Lerman will play the main character, Charlie, and Watson will play his first love, Samantha.

Chbosky adapted the screenplay from his own novel and will also direct the film. Filming is due to start this summer.

In a March 7 message to fans on her Web site, Watson wrote: “As you know, I love Brown and I love studying pretty much more than anything but recently I’ve had so much to juggle that being a student AND fulfilling my other commitments has become a little impossible. I’ve decided to take a bit of time off to completely finish my work on Harry Potter (the last one comes out this summer) and to focus on my other professional and acting projects. I will still be working towards my degree…it’s just going to take me a semester or two longer than I thought ”

Source: WWD.com

March 13, 2011 - Translation: Emma Watson in “Io Donna”, March 2011

Small stars grow. And change. The final chapter in the saga that has made her famous has yet to arrive in theaters – Deathly Hallows: Part II – but for Emma Watson, the future is now. After debuting as a creative consultant for the collections of People Tree, a nonprofit organization that deals with fair trade, the former witch now collaborated with Alberta Ferretti’s Pure Threads by Emma Watson and Alberta Ferretti dresses, skirts, shirts and shorts that will be available exclusively online (albertaferretti.com) on March 21.

“Social consciousness, and the focus responsible consumption are the real challenges now: can it make our future better,” explains the actress, who this year we will see for the first time without the role of Hermione Granger next in My Week with Marilyn with Michelle Williams and Kenneth Branagh. “Consumers are the only ones able to make a difference, the future of the planet depends on their choices. I believe in this project because, especially in the fashion world, there are not enough ethical propositions to choose from.”

Where do you get inspiration?
Environmental sustainability and business fair were the slogans with which we began to design the whole collection. Then, of course, is to be romantic, comfortable and close to both my taste and the sensibility of Alberta, who was able to interpret my desires with her incredible taste and with her ​​creativity, without being vulgar.

What is the message you want to convey through this collection?
There is nothing better than to dress in organic clothes. Natural, comfortable, sustainable and, perhaps, even more beautiful than those produced with synthetic materials and chemicals.

But to create a luxury product that is also sustainable is realistically a challenge?
No longer a challenge, and now an achievement! I am absolutely pleased with the result of style, comfort and quality achieved by this collection!

Your generation, compared to previous ones, are more involved in the case of ecology?
Yes, I am absolutely convinced. And it’s a relief: finally – after years of unconsciousness, and even a bit of neglect – we have reached the realization of irreparable damage to the planet, and of mankind. The Earth has limits that must not be exceeded: the resources they need for their life cycle are inviolable. We must sensitize society towards becoming responsible people, who did not ultimately only profit from, but consider its impact on all our futures.

The collection will be sold only online. Do you like to shop at the computer?
A lot! And it’s a revolution in shopping world. You can achieve whatever you want from the comfort of your own home .. Incredible!

In addition to (neo) designer, you are a style icon. What are the must-haves of your wardrobe?
My basic wardrobe, unequivocally. Few pants, easy to wear, yet comfortable and stylish. How soft and comfortable flats, or the skinny jeans and any garment of soft and warm cashmere.

Your favorite color?
I love all the natural colors, not altered by chemical processes. But surely the favorite and the cream. Discreet, elegant.

You are a reference for the girls of her generation. Do you feel you should be a model?
I do not think I “ought” to be a model of reference for my fame. But I want to do something good by using my public image and reputation.

What do they have in common – and how do they influence – film and fashion?
Historically, the cinema and fashion are two languages ​​intertwined: they inspire each other. Rework the past, and with a new appeal, creates a different language towards the future.

March 4, 2011 - Alberta Ferretti Unveils Emma Watson Line

The “green” capsule collection by Alberta Ferretti and British actress Emma Watson is only the first step in a long-term project that will associate Ferretti with “sensitive people, who want to be supportive of these kind of issues,” the designer told WWD.

Produced with materials and techniques that are environmentally friendly and made in Italy, the collection is labeled Pure Threads by Emma Watson Alberta Ferretti and will be available exclusively on albertaferretti.com beginning March 21.

“Rather than an opportunity, this is an urgent project,” said Ferretti. “Ecological materials cost twice as much, and selling online is a way to reach customers around the world faster, while containing costs.”

Part of the proceeds will be donated to People Tree, a nonprofit organization Watson supports. People Tree collaborates with manufacturers in 15 developing countries and stimulates small companies to produce low-impact clothing.

The collection, whose packaging is also environmentally friendly, consists of five pieces: two dresses, a shirt, a long skirt and a pair of denim shorts, all enriched with lace embroideries and made with organic fabrics such as cotton poplin, cotton muslin and hemp. “Emma had a Jane-Birkin-in-the-Seventies image in mind,” said Ferretti of the inspiration. While more accessible to a wide range of customer than her signature collection, the designs, Ferretti said, still feature her feminine and romantic touches. Prices range from 250 euros, or $345, to 850 euros, or $1,173 at current exchange.

“I’m pleased that a luxury brand such as Alberta Ferretti has decided to create ecological clothes,” said Watson. “I believe this is a big step forward for all of the international fashion industry, but also an important step for an increased sensitivity to the problem of ecology.”

“I’m grateful Emma accepted this creative partnership that can contribute to fashion and to the health of the planet,” said Ferretti of Watson. The actress, internationally known for her role as Hermione in the “Harry Potter” films for more than a decade, has worn Ferretti designs over the years and is emerging as a fashion plate on the red carpet, in addition to appearing in Burberry’s ads.

“She’s an actress I’ve followed since her early days. I like her freshness, her spontaneity and simplicity,” said Ferretti. “She is intelligent, with a strong personality, a young, modern girl of today but aware of social issues at the same time and very rigorous. This is a moment that demands strong attention to these issues and we can help in communicating them,” said the designer.

Source: WWD.com